Journalistic “Objectivity” as Marketing Ploy

From Nancy Nall Derringer:

I’m not one of those jour­nal­ists — and lately, I should add, I don’t con­sider myself much of one; I feel like I’m on a floe that has bro­ken away from the main ice­cap and is steadily drift­ing away — who wor­ries what will hap­pen to Jour­nal­ism when all the news­pa­pers have been hol­lowed out or killed. That’s because I already know (and excuse me if I’ve said this before; I think I’ll be say­ing it for a long time). We’re headed into an age when we will flock to the media source that flat­ters our own prej­u­dices with a unique set of facts. We had that for a long time, in fact; although nearly every­body here is too young to remem­ber when even mid­dling cities had mul­ti­ple dailies to reflect every read­ing niche, from labor to plu­to­crats. You could even make the argu­ment that the vaunted value of Fair­ness and Objec­tiv­ity, which in J-school you learn was handed down from Mt. Olym­pus, is really just a cold-eyed busi­ness tac­tic, that once the Work­ers Daily and the Plu­toc­racy Times folded, the net needed to be cast a lot wider and the mast­head slo­gan changed from Screw­ing the Pro­les since 1851 to Shin­ing the Light of Truth.


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