Canada Leads the World in Social Networking

Digital marketing measurement firm comScore reports that Canada leads the world in number of citizens visiting a social networking site such as Facebook per month, with 86.5% in September 2008.  The United States was sixth, after Brazil, UK, Mexico and Spain.  These figures measure only those who used home or work computers, and do not include users of public workstations at libraries or internet cafes, or users of mobile phones or PDAs.


About James G. Milles

Professor of Law, SUNY Buffalo Law School

Posted on December 1, 2008, in Social networking. Bookmark the permalink. 4 Comments.

  1. Very interesting Jim. Thanks for this.

  2. Does it measure social networking at work?

  3. Not from what I can tell without attending the presentation in Brazil.

  4. I read with interest the related NY Times article and thought you (and comScore) would be interested to see my recent analysis of physician rating websites, which shows Canadians to show a much greater propensity to rate MDs online than do Americans. For instance, almost 60% of Canadian MDs are rated vs. only 12% in the US, at least on one major site, RateMDs. For the report (PDF), see:

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